Product development and innovation

Futura Verde (FV) continues its attempts to distinguish itself from its competitors by constantly searching for new products or offering its existing line of products in another form or another (better) quality.

The development (breeding and propagating) of new plant varieties is usually a costly process. The Netherlands was the first country in the world to develop a system of plant breeders' rights for new plant varieties. The purpose of breeders' rights is to ensure that the owner of a new plant variety has a certain say over the use of that variety while also ensuring that the new variety becomes available for trade. After all, when this owner of a new variety can have a say over how the variety is to be used, he will be prepared to put it on the market.

Futura Verde works closely with a number of Dutch growers who develop new products. Supplying growers in such countries as Costa Rica with the planting material produced by Dutch growers creates a controlled network of product development and production. In this way, Futura Verde manages the breeding and propagation process and the sale of products to buyers, thus guaranteeing the growers in the Netherlands and such countries as Spain, for example, with a certain level of income.